Branding is what you do with it.
With its location at the heart of the northern Front Range, Longmont is the ideal city for people who value traditions of family and community, a forward-looking mentality, and easy access to the recreational, cultural, educational and business opportunities that define the Colorado lifestyle.
It is easy to make connections in Longmont and to thrive as part of the community. Longmont is a diverse, multicultural and receptive city, home to people of many customs and cultures. People can find companionship with others of similar backgrounds and are encouraged to explore and join in traditions that may seem foreign. The many nonprofit, civic and cultural organizations of Longmont welcome new people to become involved, and there is opportunity to find others with whom to share almost any interest. Businesses, too, prosper in Longmont as evidenced by the success of smaller companies such as Left Hand Brewing, RidgeviewTel, and TerraLUX, as well as that of larger concerns such as Seagate, Intrado and DigitalGlobe. Not only do "You Belong in Longmont" (YBIL) if it has what you’re looking for in a hometown or business location, but "when you’re in Longmont, you belong."
The YBIL campaign is designed to deliver on that brand promise. The campaign is to be friendly, invitational; targeted by audience and subject matter. You Belong in Longmont because ...